When we talk about business, the word ‘brand’ always makes it into the conversation, but what is branding and why is it so important to be aware of your brand in order to up your game in the business market? To put it simply, your brand is your business’ secret weapon, and taking the time to understand what your brand stands for will enable you to put yourself and your company one step ahead of the competition.
In this blog, we’ll discuss how to create a strong brand image, why brand identity is so important, the factors that make a strong brand and the ways in which you can nurture your business identity so it can flourish into a brand that matters in the market.
Whether you are selling a physical product or a service, you need to understand what makes you unique, and why people want to buy. You should take the time to discover your brand purpose, the problems your product solves and the benefit of that solution to your customer. When it comes to the term brand and how we associate it with our companies, the following
1) Who are you?
2) What do you do?
3) How do you do it?
4) Why do you it?
Answering these questions now will help you to determine your current brand image, and the perception your audience has of you.
Today, we will focus on #1: Who are you? We will further discuss the following 3 questions in upcoming articles.
Who are you?
It’s more than just showcasing your product or service to the world — We have got to define the purpose behind your doing what you’re doing. Define who you are, and what you stand for. This is relevant whether you’re a new entrepreneur just starting out or a growing company; you must know your brand’s purpose and the message behind your mission.
This lays the foundation that your brand will be built upon. Trying to be like someone else or just following other businesses will have a very negative impact on your brand image. Understanding your brand will allow you to. Pin point what it is that will make you stand out in the market.