How to Use A Power Strategy Day to Make 2021 Your Best Year Yet




January 2, 2021


Sharon Hawkshaw

Welcome back to the iGen Creative blog. In today's article, I'm sharing insights on how a 'Power Strategy Day' can make 2021 your best year yet.

This has been a historic year. A year none of us could have imagined! However, with the new year comes a fresh start. It's a great time to reflect and set intentions to make 2021 the best year your business has ever had!

Identifying targets and goals really helps to refine your focus and move things forward, and with so much disruption in the world, it's beneficial to have a strategy that keeps you on track!

Personally, with iGen Creative, I like to allocate time for strategic thinking: to reflect on the year that's been and to consider what milestones we want to accomplish in the year to follow. It's also a time to brainstorm new creative ideas that we can implement to improve the business and our client experience.

How A Power Strategy Day Works

Ideally, allocate either half a day or a full day for this exercise. However, a strategic 'power hour' is also a good starting point. Remember, this is not goal setting. This is developing an overall strategy and approach. Think big picture!

The key to this is not to take a transactional approach, but a transformational approach (we'll talk more about this in a following article). It's important that you and your team don't get overwhelmed by the everyday tasks when you are actively working towards your goals and targets. You must also be aware and make time to concentrate on the tasks that will have the biggest impact on getting you to your big picture milestones.

The idea of this exercise is to look at the bigger picture. Take a bird's eye perspective of your business to elevate your success and impact.

What plans do you want to implement and add to your current strategy to move forward in the best way possible? With the world now adapting to the digital economy, you should also consider changes in your approach that will help your business survive and thrive in this new era.

For me, my whiteboard is my best friend. I always joke about that with our iGen Creative clients! However, if I don't have access to one, I will lay A2 or A3 sheets of paper on the floor and get the 'birds eye view' of my ideas.

I recommend allocating time for this as soon as possible. As the saying goes, there's no time like the present!

Brain dump every single idea. Don't rush yourself, and let them flow. Prepare yourself beforehand so that you are 'in the zone'. If you struggle, you can start by imagining your ideal scenario.

Where do you want to take your business? How would you most like it to evolve?

Write it all down and reverse engineer your targets. Break it down into steps you can actively take to move yourself towards them.

This 'Power Strategy Day' will help you maintain what you're already doing, while incorporating new ideas and strategies to broaden your business' potential. We never want to stop growing. When we stagnate, we limit ourselves. Allow your creativity to flow and open yourself up to the possibilities the new year can bring your way.

Putting pen to paper (or a whiteboard) will highlight exactly what you want to achieve, while helping do define the actions that can get your there. We want this to be your best business year yet!

Let's get 2021!

Happy New Year!!

To your success,

Hannah Kathleen

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