Adapt to Digital: 3 Tips to Improve Your Digital Strategy




November 25, 2020


Sarah Hawkshaw

Welcome back to the blog.

2020 has been a whirlwind, leaving lasting changes in the world and how we work.

The digital revolution has turned the old business playbook upside down. Now, more than ever before, we must act to transform & adapt to the digital age.

You do not want your business falling behind others, due to failure to adapt. It does not need to be difficult and iGen Creative is here to help and support you on this prosperous step forward.

So, what can you do to make a difference for your business, to establish your business online?

We have a few tips to share with you, so you can get started yourself.

1. Update or redesign your website

A new look never hurts. Refreshing what your potential clients will see has greater power than you may think. It can increase traffic, generate more leads, and of course, improve the user experience. Your website is your ‘home’ online. It needs to be impressive, without an impressive site you are inhibiting your business’ growth. Make some changes, you will reap the rewards.

2. Connect with people

We are blessed with this digital era. New clients are at your fingertips. Use the incredible tool that is social media wisely. Consistently respond to any activity you have across platforms.

Engage. Engage. Engage. You can not do too much online networking, reach out to people who fit your customer avatar. Share your business’ message to those it may help.

3. Do a deep dive into your customer avatars (buyer profiles)

Speaking of customer avatar, what is yours? Who is your ideal customer? Have you developed a strategy to contact them, or to attract them to your work? You need to. It is so important to emit content with a purpose, put information out there suited to your ideal customer. Ask yourself, what problem does my business solve for a customer? Then share the solution you have for them.

These are just three simple steps towards becoming an online powerhouse, prepared for today's digital age. Don’t wait until it is too late. Adapt now, to duplicate your in-person success and bring it online.

Don’t hesitate to contact us for any queries at

We look forward to seeing your progress!

The iGen Creative Team.

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